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Buyers / Sellers • GREEN • January 6, 2026

Go Green in Real Estate: What My GREEN Designation Means for You

by Jwon Martin

“With sustainability and environmental responsibility reshaping real estate, REALTORS® must be prepared to lead clients toward greener choices,” said Jen Rzeszewski, Vice President & Executive Director,  Center for REALTOR® Development

NATIONAL ASSOCIATION OF REALTORS®. “The Green designation empowers agents with the knowledge and confidence to promote eco-friendly practices and guide resource-efficient transactions.”

As demand for environmentally friendly homes continues to rise, Jwon joins a select group of REALTORS® professionals educated to assist clients in navigating the complexities of green real estate. The Green designation curriculum covers vital topics such as energy efficiency, sustainable building practices, and the benefits of green living, ensuring REALTORS® can provide informed guidance to clients seeking eco-friendly options.

With the Green designation, Jwon is now positioned to support clients in making sustainable choices, ultimately helping them achieve their green real estate goals in a competitive marketplace.

About the National Association of REALTORS®
The National Association of REALTORS® is America’s largest trade association, representing 1.5 million members involved in all aspects of the residential and commercial real estate industries. The term REALTOR® is a registered collective membership mark identifying a real estate professional who is a NAR member subscribing to its strict Code of Ethics.

About the Green Designation
The Green designation equips REALTORS® with essential skills and knowledge in sustainable practices and resource efficiency, empowering them to serve clients seeking environmentally friendly real estate solutions.

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